COVID-19: Project Vaccination

COVID-19: Project Vaccination

COVID-19 PROJECT VACCINATION Stanford Health Care received it's first COVID-19 vaccination supplies in December 2000. The first doses were allocated towards frontline workers, but the organization quickly assembled a volunteer workforce to vaccinate the entire hospital's workforce. Leveraging assets from the CDC, the first design was the vaccination sticker. The initial Pfizer vaccine delivery was [...]

New Stanford Hospital: Phase 1

PHASE 1: ADVERTISING OBJECTIVES Drive people to RSVP and attend Community Open House Remind the local community that this is their hospital Build momentum for Phase 2 Campaign ADDITIONAL MEDIA PLACEMENT OPENING EVENTS BY THE NUMBER AUDIENCE Primary Residents, neighbors, families of all ages in Palo Alto, Menlo Park, Los Altos, Mountain View; Stanford Community [...]