PHASE 1: ADVERTISING OBJECTIVES
- Drive people to RSVP and attend Community Open House
- Remind the local community that this is their hospital
- Build momentum for Phase 2 Campaign
ADDITIONAL MEDIA PLACEMENT
![](https://www.vivianliberti.com/wp-content/uploads/2021/05/NSH-P1_Advertising_PS_Page_12-1024x436.jpg)
![](https://www.vivianliberti.com/wp-content/uploads/2021/05/NSH-P1_Advertising_PS_Page_11-1024x337.jpg)
OPENING EVENTS BY THE NUMBER
![](https://www.vivianliberti.com/wp-content/uploads/2017/05/NSH_ByTheNumbers_info_v6-1024x768.jpg)
AUDIENCE
Primary
Residents, neighbors, families of all ages in Palo Alto, Menlo Park, Los Altos, Mountain View; Stanford Community (students, employees, alumni, donors, athletics fans)
Secondary
Local leadership + stakeholders—tech industry, business, political, medical thought leaders.
PROJECT TEAM
Writer: An Otherwise Co.
Designer: Nicole Dacumos
Art Director: Vivian Liberti