PHASE 1: ADVERTISING OBJECTIVES
- Drive people to RSVP and attend Community Open House
- Remind the local community that this is their hospital
- Build momentum for Phase 2 Campaign
ADDITIONAL MEDIA PLACEMENT
OPENING EVENTS BY THE NUMBER
Residents, neighbors, families of all ages in Palo Alto, Menlo Park, Los Altos, Mountain View; Stanford Community (students, employees, alumni, donors, athletics fans)
Local leadership + stakeholders—tech industry, business, political, medical thought leaders.