A Branded Medicare Insurance Product from Stanford Health Care
Between the 2015 AEP period – 2019 Age-In period, Stanford Health Care Advantage’s design was an in-house endeavor. Starting with promotion within Santa Clara County, rapid growth during this time period resulted in one additional county offering per year, maxing at the current three county mix: Santa Clara, Alameda, San Mateo.
During 2020, there was the added complexity that COVID pandemic brought upon Open Enrollment Age-In members. The in-person Medicare educational sessions previously held at libraries and community centers, that reached potential members were no longer an option. The team quickly pivoted to creating a long-form online educational seminar that people could watch at their leisure.
Custom Sales Video for SHC Advantage Plan for 2020
Six Touch Direct Mail Campaign
Email Campaign
Landing Page
Digital Display Banners
Custom Photoshoot
Unable to source images of 65+ that reflected the diversity of the Bay Area, we held a custom photoshoot, sourcing our own talent from within the Stanford family.
GENERAL OVERVIEW
A intense focused campaign for the 65+ across multiple counties during AEP Open Enrollment: October 15 – December 7
MARKETING CHANNELS
- Direct Mail
- Email Campaign
- Bus Wrap
- Newspaper / Magazine
- Web Banners
- Facebook Ads
- Custom Photoshoot