Stanford Health Care Medicare Advantage

A Branded Medicare Insurance Product from Stanford Health Care

Between the 2015 AEP period – 2019 Age-In period, Stanford Health Care Advantage’s design was an in-house endeavor. Starting with promotion within Santa Clara County, rapid growth during this time period resulted in one additional county offering per year, maxing at the current three county mix: Santa Clara, Alameda, San Mateo.

Email Campaign

Landing Page

Digital Display Banners

Custom Photoshoot

Unable to source images of 65+ that reflected the diversity of the Bay Area, we held a custom photoshoot, sourcing our own talent from within the Stanford family.

GENERAL OVERVIEW

A intense focused campaign for the 65+ across multiple counties during AEP Open Enrollment: October 15 – December 7

MARKETING CHANNELS

  • Direct Mail
  • Email Campaign
  • Bus Wrap
  • Newspaper / Magazine
  • Web Banners
  • Facebook Ads
  • Custom Photoshoot