EMPLOYER BASED CLINICS
Stanford Health Care has been expanding its services directly to the work-site through different employer partnerships throughout Bay Area and San Diego: including: Qualcomm, Cisco, intel, and Oath (formerly Yahoo). By delivering care onsite, it can be a way to improve health at a population level.
During each newly formed Employer Based Clinic (EBC) the design team is tasked to create a custom suite of materials for each employer—creating the clinic brand within the employer brand. Existing brand guidelines are leveraged for each employer so that individual clinics match the demographics of its employee base.
GOALS & OBJECTIVES
- Create a standardized program that advances from awareness and interest to driving appointments
- Promote the clinic’s benefits through effective channels