EMERYVILLE OUTPATIENT CENTER
A new medical building to the SHC portfolio required a multi-phased marketing approach.
PHASE 1 - NEWSPAPER + BILLBOARD
The Emeryville Outpatient Center would be Stanford Health Care’s flagship presence into the East Bay. Phase One consisted of brand awareness into the local community. The main message:
“We’re here (in Emeryville). Offering primary care and specialty care.”
To support this broad messaging, paid media was divided into the areas with greatest impressions—most eyeballs.
Stanford Health Care, Emeryville brings access to Stanford Medicine primary care, specialty care, diagnostics and procedures to a convenient East Bay location. The 90,000+ square ft multi-specialty outpatient building offers leading-edge medicine, but also pioneers new ways for health care convenience.
WHAT'S INSIDE EMERYVILLE
- Primary Care
- Specialty Care
- Diagnostic Labs
- Procedure Suites
- Operating Rooms
- Orthopaedics & Sports Medicine
PHASE 2 - DIRECT MAIL
Phase Two continued the marketing education of services within Emeryville’s Oupatient Center, but with targets toward specific clinical services that needed volume lift. Main messaging would slightly change:
“We’re here (in Emeryville). Come visit us and make an appointment.”
Call to actions, both phone and website are included in the direct mail shift of the campaign.