Emeryville Outpatient Center

EMERYVILLE OUTPATIENT CENTER

A new medical building to the SHC portfolio required a multi-phased marketing approach.

PHASE 1 - NEWSPAPER + BILLBOARD

The Emeryville Outpatient Center would be Stanford Health Care’s flagship presence into the East Bay. Phase One consisted of brand awareness into the local community. The main message:

“We’re here (in Emeryville). Offering primary care and specialty care.”

To support this broad messaging, paid media was divided into the areas with greatest impressions—most eyeballs.

Phase One magazine AD + billboard in partnership with Riney SF

OVERVIEW

Stanford Health Care, Emeryville brings access to Stanford Medicine primary care, specialty care, diagnostics and procedures to a convenient East Bay location. The 90,000+ square ft multi-specialty outpatient building offers leading-edge medicine, but also pioneers new ways for health care convenience.

WHAT'S INSIDE EMERYVILLE

  • Primary Care
  • Specialty Care
  • Diagnostic Labs
  • Imaging
  • Procedure Suites
  • Operating Rooms
  • Orthopaedics & Sports Medicine
PHASE 2 - DIRECT MAIL

Phase Two continued the marketing education of services within Emeryville’s Oupatient Center, but with targets toward specific clinical services that needed volume lift. Main messaging would slightly change:

“We’re here (in Emeryville). Come visit us and make an appointment.”

Call to actions, both phone and website are included in the direct mail shift of the campaign.