Stanford Health Care Medicare Advantage

Stanford Health Care Medicare Advantage

A Branded Medicare Insurance Product from Stanford Health Care Between the 2015 AEP period - 2019 Age-In period, Stanford Health Care Advantage's design was an in-house endeavor. Starting with promotion within Santa Clara County, rapid growth during this time period resulted in one additional county offering per year, maxing at the current three county mix: [...]

Emeryville Outpatient Center

EMERYVILLE OUTPATIENT CENTER A new medical building to the SHC portfolio required a multi-phased marketing approach. PHASE 1 - NEWSPAPER + BILLBOARD The Emeryville Outpatient Center would be Stanford Health Care's flagship presence into the East Bay. Phase One consisted of brand awareness into the local community. The main message: "We're here (in Emeryville). Offering [...]

New Stanford Hospital: Phase 1

PHASE 1: ADVERTISING OBJECTIVES Drive people to RSVP and attend Community Open House Remind the local community that this is their hospital Build momentum for Phase 2 Campaign ADDITIONAL MEDIA PLACEMENT OPENING EVENTS BY THE NUMBER AUDIENCE Primary Residents, neighbors, families of all ages in Palo Alto, Menlo Park, Los Altos, Mountain View; Stanford Community [...]