EMERYVILLE OUTPATIENT CENTER
A new medical building to the SHC portfolio required a multi-phased marketing approach.
Video (for Internal Communications & on SHC website)
PHASE 1 - NEWSPAPER + BILLBOARD
The Emeryville Outpatient Center would be Stanford Health Care’s flagship presence into the East Bay. Phase One consisted of brand awareness into the local community. The main message:
“We’re here (in Emeryville). Offering primary care and specialty care.”
To support this broad messaging, paid media was divided into the areas with greatest impressions—most eyeballs.
![](https://www.vivianliberti.com/wp-content/uploads/2017/07/Emeryville_PH1_magazine-1024x683.jpg)
![](https://www.vivianliberti.com/wp-content/uploads/2017/07/Emeryville_PH1_billboard-1024x683.jpg)
![](https://www.vivianliberti.com/wp-content/uploads/2017/07/Emeryville_PH1_postcard-1024x683.jpg)
Drip Email Campaign
OVERVIEW
Stanford Health Care, Emeryville brings access to Stanford Medicine primary care, specialty care, diagnostics and procedures to a convenient East Bay location. The 90,000+ square ft multi-specialty outpatient building offers leading-edge medicine, but also pioneers new ways for health care convenience.
WHAT'S INSIDE EMERYVILLE
- Primary Care
- Specialty Care
- Diagnostic Labs
- Imaging
- Procedure Suites
- Operating Rooms
- Orthopaedics & Sports Medicine
PHASE 2 - DIRECT MAIL
Phase Two continued the marketing education of services within Emeryville’s Oupatient Center, but with targets toward specific clinical services that needed volume lift. Main messaging would slightly change:
“We’re here (in Emeryville). Come visit us and make an appointment.”
Call to actions, both phone and website are included in the direct mail shift of the campaign.
![](https://www.vivianliberti.com/wp-content/uploads/2017/07/Emeryville_trifold_DM-1024x683.jpg)