HEALTH CARE – Vivian Liberti

COVID-19: Project Vaccination

COVID-19: Project Vaccination

May 21, 2021 By vivianliberti No Comments

COVID-19 PROJECT VACCINATION Stanford Health Care received it's first COVID-19 vaccination supplies in December 2000. The first doses were allocated towards frontline workers, but the organization quickly assembled a volunteer workforce to vaccinate the entire hospital's workforce. Leveraging assets from the CDC, the first design was the vaccination sticker. The initial Pfizer vaccine delivery was [...]

Emeryville Outpatient Center

July 26, 2019 By vivianliberti No Comments

EMERYVILLE OUTPATIENT CENTER A new medical building to the SHC portfolio required a multi-phased marketing approach. Video (for Internal Communications & on SHC website) PHASE 1 - NEWSPAPER + BILLBOARD The Emeryville Outpatient Center would be Stanford Health Care's flagship presence into the East Bay. Phase One consisted of brand awareness into the local community. [...]

Stanford Health Care Medicare Advantage

July 26, 2017 By vivianliberti No Comments

A Branded Medicare Insurance Product from Stanford Health Care Between the 2015 AEP period - 2019 Age-In period, Stanford Health Care Advantage's design was an in-house endeavor. Starting with promotion within Santa Clara County, rapid growth during this time period resulted in one additional county offering per year, maxing at the current three county mix: [...]

Fact Sheet Templates

July 26, 2017 By vivianliberti No Comments

PHYSICIAN & CONSUMER FACT SHEETS When the SHC website relaunched in 2014--there was an opportunity to redesign our most used marketing material: fact sheet. SHC Marketing utilizes the fact sheets as handout material in-clinic, as well as Physician Dinners, Sponsorship events, etc. The templates are aimed at two different audiences: Referring Physicians Consumer (Prospective and/or [...]

Value Report from the Chief Operating Officer

July 26, 2017 By vivianliberti No Comments

VALUE REPORT Created for the Chief Operating Officer (COO), the Value Report is an internal document highlighting the success across all four components of the organization's Value Equation. The quality of care Experience of patients Engagement of employees Financial strength of the organization This project was under extremely tight timelines—the bulk of it was written [...]

MyHealth

July 26, 2017 By vivianliberti No Comments

MYHEALTH APP MARKETING OVERVIEW OF MYHEALTH MyHealth is an tool that allows one to securely access elements of their health information and contact the Stanford clinic. logo by 1185 Design

Employer Based Clinics

July 26, 2017 By vivianliberti No Comments

EMPLOYER BASED CLINICS Stanford Health Care has been expanding its services directly to the work-site through different employer partnerships throughout Bay Area and San Diego: including: Qualcomm, Cisco, intel, and Oath (formerly Yahoo). By delivering care onsite, it can be a way to improve health at a population level. During each newly formed Employer Based Clinic [...]

New Stanford Hospital: Phase 1

May 21, 2017 By vivianliberti No Comments

PHASE 1: ADVERTISING OBJECTIVES Drive people to RSVP and attend Community Open House Remind the local community that this is their hospital Build momentum for Phase 2 Campaign ADDITIONAL MEDIA PLACEMENT OPENING EVENTS BY THE NUMBER AUDIENCE Primary Residents, neighbors, families of all ages in Palo Alto, Menlo Park, Los Altos, Mountain View; Stanford Community [...]